A booming U.S. semiconductor chip market is intensifyingdemand on the industry to provide more highly purified water for use in chip manufacturing processes, as well as raising a more pressing need for water conservation. Paul Westerhoff, an ASU Regents Professor in the School of Sustainable Engineering and the Built Environment, part of the Fulton Schools, gives details of various processes and systems that chip manufacturers can use to achieve sustainable water conservation. He describes what Intel and other manufacturers can do to purify their water and use wastewater for productive purposes while also improving purification processes and protecting communities by reducing possibilities of pollution.